As a long established business relying purely on word-of-mouth for sales, the new branding is a modern reinterpretation which includes extra detailed designs within the typography and introduces a tag line which reflects a level of prestige and a call to action. Without a street frontage, the business also needed to create a new online presence, with a website showcasing beautiful designs with a deliberate focus detailing the intricacy of workmanship and dedication to craft.
Scope: Branding, website, EDM and social media
Industry: Jewellery – retail
