The Personal Touch Vs The Smart Touch – Are You Getting The Balance Right?
The personal touch vs the smart touch – are you getting the balance right? More and more of our interactions, both personal and commercial, are being catered for by technological platforms driven by [...]
Never Trust An Assumption
Never trust and assumption I conceived the ad below for the research group Ipsos. It’s a simple message: What you think is important and what your customers think is important may be worlds [...]
Has your logo lost its mojo?
Has your logo lost its mojo? Regardless of whether you developed your logo by hurriedly scribbling something on the back of a napkin, bought something off the shelf, or worked collaboratively with [...]
Disruption – Making it Work in Your Favour
Disruption - making it work in your favour According to the experts, if you’re in business you’re either disrupting other businesses or being disrupted by other businesses. The term itself started becoming prominent [...]
What’s the colour of your business?
What's the colour of your business? What’s the colour of your business? Colour always seems to evoke a passionate response in people. Put a colour in front of someone and ask for an [...]
The Marketing Shortcut To Business Success
The marketing shortcut to business success The web is full of offers to give you a marketing shortcut to business success. Just follow these steps, they claim, and your business will grow to [...]